assorted makeup palette

Beauty & Personal Care

Be Every Shopper's Personal Beauty Expert — At Scale

Ingredient questions, skin type recommendations, subscription management — Sortiq's AI handles beauty consultations and support 24/7 with the depth of a trained in-store advisor.

Sortiq handles size questions, return requests, and style advice for your fashion webshop 24/7, so your team can focus on growth instead of inbox management.

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Support queries automated

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Higher AOV from recommendations

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Customer satisfaction

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Fewer returns

GETTING STARTED

Live in 3 Steps

Live in 3 Steps

Connect your Shopify store and go live in under a day.

Connect your Shopify store and go live in under a day.

01

Load Your Product Catalog

Sync Shopify — Sortiq imports ingredient lists, skin type tags, and product descriptions automatically.

02

Build Consultation Flows

Design your skin type quiz and recommendation logic using Sortiq's no-code flow builder.

03

Launch on All Beauty Channels

Go live on Instagram, WhatsApp, and your web chat. The AI handles consultations, subscriptions, and support in one flow.

01

Load Your Product Catalog

Sync Shopify — Sortiq imports ingredient lists, skin type tags, and product descriptions automatically.

02

Build Consultation Flows

Design your skin type quiz and recommendation logic using Sortiq's no-code flow builder.

03

Launch on All Beauty Channels

Go live on Instagram, WhatsApp, and your web chat. The AI handles consultations, subscriptions, and support in one flow.

01

Load Your Product Catalog

Sync Shopify — Sortiq imports ingredient lists, skin type tags, and product descriptions automatically.

02

Build Consultation Flows

Design your skin type quiz and recommendation logic using Sortiq's no-code flow builder.

03

Launch on All Beauty Channels

Go live on Instagram, WhatsApp, and your web chat. The AI handles consultations, subscriptions, and support in one flow.

USE CASES

Solving Real Beauty
& Personal Care Challenges

Sortiq automates the support scenarios that consume

the most time for electronics & gadgets webshops every day.

Ingredient & Formulation Questions

Automatically answer 'Is this fragrance-free?' or 'Does it contain retinol?' by reading your product ingredient lists in real time.

Skin Type Consultation

Guide shoppers through a quick skin type quiz and recommend the right products — personalised, instantly, on any channel.

Subscription Management

Handle pause, skip, swap, and cancellation requests for beauty subscription boxes without human involvement.

Allergen & Sensitivity Alerts

Flag products containing specific allergens when customers mention sensitivities — proactively preventing harmful purchases.

Review & Influencer Monitoring

Track brand mentions, auto-respond to reviews, and monitor your reputation across Google, Trustpilot, and beauty-specific platforms.

AI & SEO Visibility

Ensure your beauty brand is cited in ChatGPT skincare advice and ranks for high-intent beauty search queries in NL and BE.

PLATFORM FEATURES

Built for Beauty
& Personal Care Webshops

Every Sortiq module is configured for the workflows and expectations in electronics & gadgets.

Ingredient Database Integration

Upload your full product ingredient lists — the AI cross-references them for every customer query, accurately and instantly.

Upload your full product ingredient lists — the AI cross-references them for every customer query, accurately and instantly.

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Consultation Flow Builder

Build skin type, hair type, or concern-based consultation flows that recommend the right products from your catalog.

Build skin type, hair type, or concern-based consultation flows that recommend the right products from your catalog.

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WhatsApp & Instagram Native

Meet beauty shoppers where they browse — on Instagram DM and WhatsApp — with AI that understands product photos and questions.

Meet beauty shoppers where they browse — on Instagram DM and WhatsApp — with AI that understands product photos and questions.

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Reputation AI Agent

Respond to Google, Trustpilot, and Kiyoh reviews with personalised, brand-appropriate replies that address specific beauty feedback.

Respond to Google, Trustpilot, and Kiyoh reviews with personalised, brand-appropriate replies that address specific beauty feedback.

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AIO Brand Monitoring

Track how your brand appears in AI-generated skincare and beauty routines in ChatGPT, Gemini, and Google AI Overviews.

Track how your brand appears in AI-generated skincare and beauty routines in ChatGPT, Gemini, and Google AI Overviews.

Learn More

Get Sortiq for Your Team

Get Sortiq for Your Team

Contact our team to explore plans, pricing, and how Sortiq works with your support workflow

Contact our team to explore plans, pricing, and how Sortiq works with your support workflow

Got Questions?

Got Questions?

Contact our team to explore plans, pricing, and how Sortiq works with your support workflow

Contact our team to explore plans, pricing, and how Sortiq works with your support workflow

How does Sortiq answer ingredient questions for beauty products?

How does Sortiq answer ingredient questions for beauty products?

Sortiq ingests your full product ingredient lists from Shopify and stores them in a searchable database. When a customer asks 'Is this paraben-free?' or 'Does it contain AHA?', the AI checks the actual ingredient list and gives an accurate answer — not a generic one.

Can Sortiq handle beauty subscription box management?

Can Sortiq handle beauty subscription box management?

Yes. Customers can pause, skip, swap products, or cancel their subscription via WhatsApp or chat — fully automated without human involvement. All changes sync back to your Shopify subscription app.

Does the AI flag allergen risks automatically?

Does the AI flag allergen risks automatically?

Yes. You can configure allergen profiles (fragrance, nuts, gluten, etc.) and Sortiq will proactively warn customers who mention relevant sensitivities before they purchase.

How does Sortiq's AIO Agent help beauty brands?

How does Sortiq's AIO Agent help beauty brands?

The AIO Agent tracks how your brand is mentioned in AI-generated skincare routines and beauty advice across ChatGPT, Gemini, and Perplexity. It shows your Share of Voice for beauty-specific queries and suggests content strategies to increase AI citations.

Is Sortiq suitable for small beauty webshops?

Is Sortiq suitable for small beauty webshops?

Yes. Sortiq is designed for Shopify merchants of all sizes in the Netherlands and Belgium. Smaller brands benefit most from automation since they don't have a large support team — Sortiq effectively replaces the need for a junior customer service hire.